Why Call Your Friends?

We’ve all wondered how to be a better friend. Friends and family are your hidden superpower, but it takes active choice and real work to maintain these relationships. They provide a wellspring of support, inspiration, happiness, adventure, and connection. In fact, developing closer relationships plays an important role in your overall physical and mental health and longevity.¹

You might be as surprised as we were to discover just how important staying in touch can be:

1. "Close relationships, more than money or fame, are what keep people happy throughout their lives."
   A Harvard study that has continued since 1938 reveals an extremely clear lesson: long-term happiness comes from close relationships. These relationships are a better predictor of long and happy lives "than social class, IQ, or even genes." Understanding this, we wanted to create a system that anyone can use to develop closer relationships and discover the joy of connection.²
2. "I wish I had stayed in touch with my friends."
   This is one of the top five regrets of people in their last 12 weeks of life, according to Bronnie Warem, a palliative nurse who collected these observations over the course of her career. She describes the phenomenal clarity people tend to find as they are dying and wonders how we might apply these lessons while we still have time. We created Call Your Friends, because we are committed to not having this regret.³

That's why we believe staying in touch with your friends and family might be the most important thing you do every day.